
Reuters
Musk aims to quintuple Twitter’s revenue to $26.4 billion by 2028 -NYT
Advertising will fall to 45% of total revenue under Musk, down from about 90% in 2020, generating $12 billion in revenue in 2028, while subscriptions are expected to pull in another $10 billion, according to the report. The head of electric-vehicle maker Tesla Inc also aims to increase Twitter’s cash flow to $3.2 billion in 2025 and $9.4 billion in 2028, the newspaper reported, citing the presentation. Musk clinched a deal last month to buy Twitter for $44 billion in cash, in a move that will shift control of the social media platform populated by millions of users and global leaders to the Tesla Inc chief.